This evening I was traveling home later than normal, basically in the dark, and was noticing all of the different company logos that were lit up on each side of the road. It’s kind of a wondrous and sometimes overwhelming site to see these lights when you think about it. How do these companies choose the name and logos they present to the consumer? What makes them choose the colors? The imagery? The wording? It is a very important part of business to create a lasting image to the consumers and without these things, a business would not have personality to last in the marketplace. It is fascinating how one image can create a distinction in the consumers minds that can either be good or bad, maybe even make or break the business. Thinking back over the years how many businesses have come and gone. Many of those businesses I can still picture their logo, colors, and imagery in my head. These things are the life blood of the companies they represent and businesses should proceed in creating these with caution to the targeted customers.
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