The virtual value chain is essentially a business model created to allow businesses to find added value by using information that is obtained online or in the “virtual” environment to create new products or services, adding new value to the businesses current line of products or services. Many company use information they obtain from the sales of their products or services to better understand their customers. An example of this would be the emergence of online tracking by Federal Express. By creating this free service that people can use online any time, Federal Express created value for their customers, increasing their customer loyalty. Another example of the virtual value chain is banks offering services such as free online banking or online bill pay. These types of services add value to their existing business products, checking accounts.
The process of a business to create value in the “virtual world” entails them to gather, organize, select, synthesize, and distribute the information in a way that will allow them to exploit new opportunities or added value. By following these steps, a business can collect the raw data and add value to existing products or services. The raw data can be used by the business to create a closer relationship with their customers and also learn more about the products or services they offer.
References:
- http://tutor2u.net/ebusiness/ebusiness-strategy-business-models.html
- http://www.oc.edu:2184/login.aspx?direct=true&db=bth&AN=6648066&site=ehost-live
- http://www.oc.edu:2184/login.aspx?direct=true&db=bth&AN=9708062887&site=ehost-live
- http://www.oc.edu:2184/login.aspx?direct=true&db=bth&AN=507204&site=ehost-live
No comments:
Post a Comment