Summary
The behavior of consumers can affect the way businesses sell their products or services and customer behavior can also drive the demand upward or cause the demand to drop for goods or services being offered by a business in a competitive market place. In other words, a customer’s behavior affects the economics of the business and specifically the demand for the products or services they offer. Today, many businesses are becoming more imaginative about how they get customers to respond to their products or services by resorting to a term called alternative positioning. By changing the customer perception in a positive way, a company can drive demand upward for their goods or services by creating a higher customer satisfaction through their call centers.
